If no inhibitors are present, a "zero point" has been reached. PDF Herzberg'S Motivation-hygiene Theory and Job Satisfaction in The - Core H. P. Dachler and C. L. Hulin, "A Reconsideration of the Relationship Between Satisfaction and Judged Importance of Environment and Job Characteristics," Organizational Behavior and Human Performance, 4, (August 1969), 252-66. Need Achievement The concept of need achievement (McClelland, 1961) is basically another variation of the expectancy-value approach. A. H. Maslow, Motivation and Personality, New York: Harper & Row, 1970, (second edition). Similar to the deprivation/domination principle, the presence of inhibitors causes dissatisfaction and (extending the above principle) this dissatisfaction cannot be compensated for by facilitators. Armstrong (1976) provides some examples of the restoration of equity between consumers and marketers. In consumer research, we may distinguish between necessary product attributes (hygienic factors) and motivating product attributes. Interrelationships between needs are specified, which are missing in McDougall's and Murray's systems. New York: These twelve questions align squarely with Herzberg's motivation factors, while hygiene factors were determined to have little effect on motivating high performance. E. E. Lawler, Pay and Organizational Effectiveness: A Psychological View, New York: McGraw-Hill, 1971. Kacel et al. The state of affairs remains that Maslow's need hierarchy, and his propositions regarding gratification and activation, especially in the self-actualization stage, remain controversial. Jacoby suggests the partitioning of the evaluation component into input (or antecedent) and output (or consequent) "values". Feelings, attitudes and their connection with industrial mental health are related to Abraham Maslow's theory of motivation. Jan. 18. The consumer may try a new product; however, his repeat-purchase may be independent of such trials. Generally, this results in an increase in consumption expenditures, as aspirations and expectations become higher (e.g., Duessenberry's 1949) "relative income hypothesis" and Katona, Strumpel and Zahn's (1971) "rising aspirations and affluence").