Caporael, L. R., and Baron, R. M. (1997). eds. Yet, for their initial sense of correctness to survive, minorities must seek broader social support. This helps puncture a hole in the illusion of unanimity and loosens the pressure to conform. Soc. Mackie, D. M. (1987). In a test of the above-mentioned hypothesis 2, variations in minority and majority sources persuasibility were examined as a function of their targets responsiveness to their influence appeals (Prislin et al., 2011). F. Butera and J. Levine (New York: Cambridge University Press), 202221. His subsequent conversion theory (Moscovici, 1980) focused exclusively on cognitive processes underlying minority vs. majority influence and the resultant nature of attitudinal (not social!) J. Soc. C. K. de Dreu and N. K. de Vries (Oxford, UK: Blackwell), 4059. Minority influence occurs when a minority group impacts the majoritys doi: 10.1016/0022-1031(86)90022-3. Zimbardo's Stanford prison experiment revealed how social roles can influence How Theodor Adorno's F-scale aimed to identify fascism and authoritarian How false memories are created and can affect our ability to recall events. Juliet is in a committed romantic relationship with Romeo, but her parents have forbidden her to date him any longer. As for the measures of the minority impact, the two frameworks paint a somewhat different picture: The Information processing (persuasion) framework suggests that the impact is most evident on private responses to indirect measures of attitudes toward issues tangentially related to the object of a minority advocacy (Wood et al., 1994; but see Glaser et al., 2015). Instead of identifying with the minority group, individuals will dissociate the minority views from the people who promoted them. Similar asymmetry but in the opposite direction has been documented in distribution of social burdens (e.g., illnesses, crime), which are heavier on minorities than majorities. Elites efforts at influence are likely to be directed toward preserving, not changing, the status quo. Rather, it signifies their under-representation in the mainstream (i.e., information-processing) considerations of minority influence. Butera, F., Falomir-Pichastor, J. M., Mugny, G., and Quimzdale, A. Majority and minority influence: A single process, in Group Consensus and Minority Influence: Implications for Innovation. (eds.) Eur. The model postulates that the many comparative advantages of the majority position over the minority position generally result in the former being preferred over the later. Soc. (1997). However, if a minority is thought to be acting selflessly and in the interests of the majority of the group, other members are more likely to consider and be influenced by the opinions it expresses. On being influenced while trying to persuade: The feedback effect of persuasion outcomes to the persuader. Vol. The Changing Racial and Ethnic Composition of the U.S. Electorate