Keep improving and stay humble. Sheikha gave himself the ambitious time period of just six weeks to roll out the first iteration of Careem and be in the market at the earliest. You know, hiring people, putting them out there, designing the part. And if you do it at the country level, then youre not going to get the agility that you need or the relevance that you need. : So if I could start all over again, I would take that exercise and complete this a bit more. And on the customer side, for example, experience is a function of, you know, when you open the app, is a car available? And then one thing led to another. But the question is why minutes and not hours or days, right? Deep Purpose Details - Newsroom - Harvard Business School You have to keep finding the next thing thats going to give you a differentiated product, a better product that will command a slight premium on prices because we arent able to be cheaper than them. And where weve had leaders that have not invested enough in people, weve actually seen growth over time slow down. . And once this is in place, then we will be able to take a step back and make sure that we keep evolving this thing, versus evolve the business that this thing produces. She assembled a team, asked us to fund this thing. Building upon his experience of working in a Silicon Valley early-stage VC fund, and a mobile testing startup that was acquired by $60 million, he started his mission to develop something meaningful after leaving a secure career at McKinsey. And we are basically funding her and we are supporting her to make this thing happen. : It had some validity, it had some relevance. This page is not available in other languages. [38] On day one, literally on day one, one of the first things that we did was we created the first version of our values. You have to be at a certain scale to be competitive. Careem expanded into the food delivery business with Careem Now in November 2018 and . The next year it was why just the GCC? Versus what is it that someone on the ground has the autonomy to make their own choices. ", Leadership Coach & Educator, Fortune 500 Executive. Growth is an output. Like off the record, I can say the number, but I think it was quite a bit, almost twenty exact number, right? Mudassir Sheikha - | : And the cause-effect relationship is never completely clear. Now, that vision has been defined.