which also work towards building organizational ownership, Tui employees are the face of the organization, Tui are motivated through the exciting and creative organizational culture, Employees are also motivated through different reward programs and bonuses that Tui distributes, Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees, Tui remains one of the leading players in the industry also because of its focus on succession planning, Tui conducts succession planning for all managerial levels, Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Tui, Strategic succession planning has allowed Tui to be prepared for different challenges, and also be resourceful enough to deflect them, All operations at Tui are clearly defined and communicated to the employees, Tui makes sure that employees are well trained, and knowledgeable of all processes relates to operations, All stages of operational processes focus on maintaining a high quality level and standard of the products, Systematic process re in place for all operation from procurement to the final sale of the products, All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes, The use of online portals for operational processes also builds a strong backup for managerial purposes at Tui, Tui has also defined clear processes for people management
Tui can differentiate its products in the Personal Services industry based on the quality of the products.
Chat with us This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). Kotler, P., 211. Retrieved June 2022, from
. The behavior segmentation can help the organization to focus on key features, and provide the consumers with features that they are more likely to use. gender, family, age, location etc. different media channels. Tui develops its employee and people by focusing on the following aspects: Tui has organized and systematic processes in place to make sure that the business experiences consistent growth. Tui should develop unique product design, name and features to stand out in the competitive market. The 4p model of marketing comprises elements of the product, price, promotion, and place (Chernev, 2018; Kucuk, 2017). Analysis Uncategorized. Journal of Marketing Management, p. 57. positively influences profitability and indicates Tui has a strong position during the negotiation process with