It was a lot of pressure more than any project Ive ever done, said Croshaw. Regardless the effect was enough to thrill audience members and Coachella performers alike. has already been scanned, he pointed out. Montgomery says the exact technique behind the technology is still a little bit in the dark, so to speak. Buddy Holly revived as a hologram for a show in Los Angeles.CreditJeff Minton for The New York Times. Anyone can read what you share. In fact, he weighted the initial touring schedules with more dates in Europe for this exact reason. Dre Young had a specific vision for his headlining performance with Snoop Dogg. The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment. This trend of hologram images at live concerts could be a great positive for Live Nation ( LYV) through its venue ownership and Ticketmaster branch. We collected all of our data in 2017, Finnerty explained. The effect itself is difficult to do. Its hard to imagine 50 years from now, he says. Holographic performances that create a likeness of an artist led music journalist Simon Reynolds to coin the phrase ghost slavery. At the time of Tupacs Coachella performance, an op-ed in Billboard argued that there exists a token of beauty in letting Pacs music speak for itself, and not grafting a false image onto his classic sounds simply because we missed Tupac perform when he was alive and want to see him now.. Because he passed away in the late 90s, its not like these days where a lot of actors have scans done of them. Musicians are coming back to life thanks to holograms - CNBC The hood of Marshall Mathers jacket draped over his head as he watched in silence. Veterans of pedigreed Hollywood postproduction houses create the C.G.I. For the other?