Guild of Television Camera Professionals (GTC), Evolution Mallorca International Film Festival, Pathway launches Manchester based virtual production Innovation Lab, Sony Pictures Entertainment unveils its first LED virtual production stage, Sony Pictures acquires VFX and virtual production company Pixomondo, Sign up for SMPTE UK on-set virtual production event, Canon Stories in Motion Young Filmmakers Competition announces winners, Sheffield DocFest announces world premiere of, Simmod Lens launches with new tray-mounted and screw-in Diopter ranges, EditShare shows technology to support creative storytelling at MPTS, Veteran visual effects supervisor Jesper Kjlsrud joins Ghost VFX, Bromptons Tessera G1 takes home Product of the Year Award at 2023 NAB Show. Virtual and hybrid events are vital to increasing your brand awareness and staying engaged with your audience through covid-19, but why stop there? The prevalence of LED wall based production shoots in the UK is continuing to rise and Manchester is set to be an important competitor in the space., Chris Couzens, UK Channel & European Business Manager added, From a Sony perspective it was a real pleasure to be in Manchester with the Pathway Team, to meet influential people with an interest in Virtual Production technology and to demonstrate how this meshes with the Sony Cinema Line of Cameras. Magic! "We are well aware that we are persuading producers to cancel that trip to a Maldives beach and come shoot the same footage with us here at Trafford Park, so we knew we had to make the space comfortable and welcoming, as well as environmentally friendly. Working with our specialist in-house designers, you can import sets from any 3D modelling package and enhance them with easily sourced and adapted pre-made assets. The all-important backstage facilities we offer include a large lounge area, sevenmulti-functional rooms for clients such as green rooms, dressing rooms and production offices, showers, and a large seated canteen. The studio is opening in partnership with HP, who will facilitate it with hardware such as Z-series workstations and scalable digital . At NAB, the company showed different scenarios of how Superstudio could be deployed. Going into 2020 the global virtual production market was already worth $1,260.5 million and is projected to register an annual growth rate of 15.8% from 2020 to 2027.