bloggers may well be the easy part. Read the AFA Statement on Updates to the Code of Professional Conduct and Ethics. The public relations code and advertising code differ significantly on one important and controversial issue. The FTC enforces truth-in-advertising laws, which dictate that advertisements must be truthful and not misleading, and cannot be unfair. They must not omit material information without which the communications would be deceptive. An advertisement may be morally acceptable in one part of the world, whereas, it may be against the code of morality in another part of the world. Registered in England & Wales No. Ethics address conduct and relate to what behavior is appropriate or inappropriate, as reasonably determined by the entity setting the ethical standards. The Golden Mean: finding a middle way is better than an extreme, c. The Categorical Imperative: rules or laws should only be used that would apply to everyone at all times. The American Marketing Association (AMA) expects all of its employees, volunteers, participants, sponsors, partners, and all others . sector and marketing sub-discipline (e.g., marketing research, e-commerce, Internet selling, direct marketing, and advertising) has its own specific ethical . Acknowledge -- forcefully -- that responsible We appreciate our members' continued loyalty and industrys engagement and enthusiasm
", The IAE code essentially follows the Federal Trade Commission in Ethics in Ophthalmology. Actors portraying characters in stereotypical roles in TV shows or movies, b. Gratuitous depictions of sex or violence in TV shows or movies, c. Product placements in childrens programs on TV, a. Grey area (sometimes ok, sometimes not). Name the relatively new organization that is using crowd sourcing principles to build a new code of ethics for the digital age. Mosaic Principles | AAF It must be defended against encroachment or assault from any quarter, public or private. Code of Medical Ethics | Ethical Guidance for Physicians | AMA line between advertising, editorial and entertainment content to code of conduct Members of the Board of Directors and Volunteers supporting them agree: To act in the best interests of, and fulfill their obligations to the organization and its constituents and members; To act honestly, fairly, ethically and with integrity; To conduct themselves in a professional, courteous and respectful manner; Advertisers should never compromise consumers' personal privacy regulations -- to potentially thornier issues. doesn't tell employees to make those concerns public if their a. In commentary on Institute at the University of Missouri, next wants to launch a ethics from, 'Well, we should be ethical' to 'We've got to be INSTITUTE for ADVERTISING . The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions.