I'd say that we use it not to find, but rather to get a "true" picture of a particular influencer. Hence, it is necessary for Coca-Cola to rebuild the brand value within the hearts of its audience (Ghosh, n.d.). Coca-Cola worked with Stranger things to promote the third season of the popular 80s-themed Netflix OriginalTV series witha takeover style approach to its social media includingthe introduction (or reintroduction) of New Coke. Grimes, T., 2013. We also discuss various trends in advertising, including CTV, native ads, and commerce media. In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach. As always, race coverage begins at 9 p.m. trialed in a number of the companys bottling plants. Monitoring this flow of data also allowed Coke to release the Sprite Cherry flavour in certain markets. Auburn University,. The answer lies in Big Data. As a corporation, Coca-Cola has been monitoring social media for a long time, but we only started to do that in Central Asia and the Caucasus region in January 2020. pic.twitter.com/MMM7VYKkdW, Jasmine???? Furthermore, they have re-launched this campaign in 2019, which is the sign that in the near future they will come back with a smart twist in the game. The dataflow in their systems is on a scale that is rarely seen with companies, as the amount of data points and fields collected is staggeringly high. Coca-Cola went dark on its Facebook, Instagram and Twitter accounts on November 12th,only to re-emerge on World Kindness Day 2018;sharingnearly 100original images, with help from four popular street artists who embrace the brands core values. As social media has evolvedand matured, consumers thirst and expectation for original, authentic content have increased exponentially and the worlds biggest brands are not excused. In addition to gaining insights about potential market moves, adding AI to the vending machines also allowed coke to enable modern features to them. Latest coca-cola Social Analytics, Trends and Key Statistics | ET Retail Fetisova, T., 2015. Over the years, the company has embraced Big Data to drive its business strategic decisions. If your outdoor advertisement appears in consumer images, that is, if people utilize it as a photo location - this is the best result! Knowing this gives insight into who is consuming their drinks, where their customers are, and what situations prompt them to talk about their brand.