A report released by CAPA in 2012 shows that Emirates Airlines would outdo American Airlines with regard to carrying capacity. In line with the above services, Emirates Airlines appreciates the importance of offering customers high quality meals. "Strategic Management Project: Emirates Airlines." On the contrary, global operations open up the airline for increased competition from well-established multinational airlines. In fact, by the end of March 2012, the companys long-term liabilities were approximated at $7300 million. The mentioned cost control strategies should be pursued in the long-term. These facilities enable Emirates Airlines to be effective in certifying the customers travel documents. During the decade, the company operated with references to the business and political agreements of the UAE with the countries of the Gulf region, the Asia-Pacific region, and the Western countries (Nataraja and Al-Aali 473). The reduced growth in the global air traffic poses a serious threat to the global expansion of the airline. In other words, the company strategies aim at attaining the global competitiveness in the aviation industry. The above table shows that Emirates Airlines has experienced an increment in its carrying capacity over the past two years compared to the other major airlines, which have experienced a significant decline. In addition, the company aims to expand globally and offer services in other regions beyond Middle East. Fourth, labor, fuel and aircrafts constitute the major inputs in the airline industry. Operations management is concerned with an organizations design and management of its services, supply chains, and products. Harvard Business Review, 4(2), 87-94. Its efficiency with regard to training on engineering has enabled Emirates to be successful in maintaining the aircrafts. Qualitative approaches to forecasting relate to the Delphi approach, scenario writing, and interactive or subjective approaches. 23). The firm has experienced a significant increment in the level of its profitability over the past 25 years. During its 2012/2013 financial year, Emirates Airlines reported a 52% increase in the level of its profit. Accept cookies to experience the full functionality of this page. Compared with most of the global airlines that averagely use over thirty percent of their revenue on wages expenses, the reduced wages cost put the airline a better position within the global competitive stage. New entrants, threats of substitute, bargaining power for customers as well as bargaining power for suppliers and current rivalry are the sources of competitive forces.