Bandura and Bobo - Association for Psychological Science - APS Hare, R. D. & McPherson, L. M. (1984). Henry, D., Guerra, N., Huesmann, R., VanAcker, R. (1996). (in press). As the development of high technique becomes rapidly these years, the spreading time of the information . Developmental Psychology, 10, 418421. Dodge, K.A., & Frame, C.L. Retrieval processes in recognition memory. In M.E. Bandura's research on observational learning, aggression, and how we imitate others is quite relevant till this day as violence is shown everywhere especially through media. Observation is a primary means for collecting qualitative data. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. There are four processes that Banduras research identified as influencing observational learning: attention, retention, reproduction, and motivation (Debell, 2021). Albert Bandura (1970) developed the observational theory, in which the brain adopts violent behavior mostly by instinctual processes. In order to increase the chances of retention, the observer can structure the information in a way that is easy to remember. In Mednick, S. A., Moffitt, T. E., Stack, S. A. The researchers found that children were more likely to mimic violent behaviors when they observed the model receiving a reward, or when no consequences occurred. Mothers and childrens attitudes about aggression. In their experiment, they investigated that parallel sets of mirror neurons were released in both of the following situations while a monkey grasped an object and while observing another primate gripping the same object. Jones, E. E., Rhodewalt, F., Berglas, S., & Skelton, J. [Pictured above] is a Bobo Doll used in Albert Banduras experiment. 44, 668674. Cloninger, C. R., & Gottesman, A. The Effects of Violence in Video Games, Movies, and TV Shows