Wendys is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. Florida Let us start the Wendy's SWOT Analysis: For Wendy's, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Then we also discussed the opportunities and threats faced by the burger chain. Which of the following is most likely to be the reason for Wendy's sustainable competitive advantage? This is a key differentiating factor that allows Wendys to maintain its current market share as the most of the other competition does not necessarily adhere to this freshness policy. As of early 2019, this American fast food chain has presence in 30 countries around the world with over 6700 restaurants, running with approximately 12500 employees across the globe, including 1150 salaried employees, while 11350 hourly employees. They can impact individual firm's competitive advantage or overall profitability levels of the Services industry. We need to think about how we create the same food and brand experience through those different channels, Pringle said, calling the Reef partnership unbelievably successful.. Continue reading more about the brand/company. Customized Solutions Operation of franchisees is difficult to manage to maintain similar experience across all Wendy's stores, 2. What experience do you need to become a teacher? 5 How does Wendys store design affect sales? However, you may visit "Cookie Settings" to provide a controlled consent. It gave us something to be focused on and forced us to more closely look at our economic and labor models in partnership with our franchise community. Wendys generic strategy for competitive advantage is based on the general approach of firms in the global fast food restaurant industry. Wendy's Fast Food Restaurant - 3401 Words | Report Example - Free Essays This cookie is set by GDPR Cookie Consent plugin. 1) Wendys was the third largest fast-food chain burger restaurant in the world. Wendys also streamlined its menu to ensure more efficient operations throughout the day. The fast food chain has been investing resources into its restaurant service area to provide good customer service. Burger King 6. Thus, Wendy's is comparable to Chipotle in terms of commitment to food quality and geographical presence. Configurations of governance structure, generic strategy, and firm size.