We make a lot of these. Like this brand fail from McDonalds Brazil, in which they separated the iconic golden arches. However, this concept strongly applies to cities as well. That is afterall the definition of insanity. A creepy family sing-along to some pretty disturbing lyrics, Oh so smooth; love them soft; squidgy squidgy baby!. Goal: Use slang to target a young and in-tune culture of fast food eaters through online banner advertisements. It took one irate mother who wanted to scope out her competition to notice the misstep. The beer slides past more than a few black people before finally stopping at the light-skinned lady. . The result was a two-pronged campaign that showcased both a mastery of digital marketing and ethical adherence to pandemic safety guidelines. No, this was not the first influencer marketing campaign. Released in 2017, the Pepsi ad made the headlines for piggybacking of the Black Lives Matter movement to promote their product. I'm lovin' it McDonalds! Pepsi's "Live for Now" ad was arguably one of the most controversial ad campaigns of the decade. 1. Proper planning, ample research and thoughtful design can nurture success and safeguard against embarrassment. Whilst sex might still sell, it isnt always appropriate. The Best Landing Pages for NonProfit Fundraising. The messaging here was clear you are not Beach Body Ready unless you look like this model whose job it is to have a perfect body. Not cool. Be authentic and sincere. The company was criticised for promoting a controversial one-size-fits-all approach to body image, perpetuating unrealistic beauty standards. We know this because we ingested hundreds of hours of bad advertising and cringeworthy branding campaigns to bring you this years edition of worst brand failures. Lets first address the fact that when you have blind confidence in your product and service things can go wrong. Touted as a game-changer in feminist movement, the 2014 #LikeAGirl campaign from feminine hygiene brand Always blurred the line between advertising and social impact. The controversial ad shows a bartender sliding a bottle of Heineken Light along the bar, passing numerous people of color, before arriving at a woman with lighter skin. Back in January (you know when we still had hope), Kraft Heniz launched what they hoped would be the most-talked-about Super Bowl ad ever made. Among the vocal critics was Rihanna herself, who stated in an Instagram post: Id love to call it ignorance, but I know you aint that dumb! Although in this case, paying attention to the written content would have been advisable too.